Inspiring Adventure in the Outdoors. |
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The XTERRA BrandXTERRA is an international brand of races with more than 400 events circling the globe. Events consist of trail walks, trail runs, mountain bike races and off-road triathlon style events.
There are 30 championship off-road triathlon style events which make up the XTERRA Global Tour and XTERRA Rotorua Festival is one of them. Pros and age groupers qualify at our event for the World Championships held each October in Maui, Hawaii. |
New Zealand Events
First Tier Sports Productions are the XTERRA licence holder for New Zealand and put on the XTERRA Rotorua Festival event.
We license the XTERRA name to other event organizers (Totalsport & Barefoot Sport). They use the XTERRA brand to produce trail running and off-road triathlon events.
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THE PROPOSAL
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This proposal is for Rockshox, SRAM and Giro to be one of the second
tier sponsors of the XTERRA Rotorua Festival.
tier sponsors of the XTERRA Rotorua Festival.
XTERRA Rotorua FestivalSince its inception 19 years ago, the XTERRA Rotorua Festival has grown to become one of the best XTERRA events in the world.
Each year we offer nine events for competitors to choose from and are set in and around Rotorua’s Blue Lake and Whakarewarewa Forest. It is without question amongst the most beautiful scenery in New Zealand. Our community is made up of intelligent, affluent, decision-making people. These outdoor active consumers are very loyal and emotionally attached to brands who support XTERRA. Event Day - Saturday 11 March 2023 |
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2021 Competitor Numbers
No event in 2022 with Covid 19 restrictions in place.
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TOTAL COMPETITORS 1495
WOMEN 50.4% MEN 49.6%
AGES
19 & Under 15% 20 – 29 11% 30 – 39 24% 40 – 49 31% 50 – 59 15% 60+ 4% Total attendees from within the Rotorua District: 142
Total attendees from within the Bay of Plenty Region (ex Rotorua): 218 Total attendees from within New Zealand (ex Rotorua/BOP): 1498 |
# OF COMPETITORS PER EVENT AND %
201 - 5.5KM WOMEN 67% MEN 33% 284 - 11KM WOMEN 75% MEN 25% 316 - 21KM WOMEN 64% MEN 36% 121 - MOUNTAIN BIKE WOMEN 14% MEN 86% 125 - DUATHLON WOMEN 19% MEN 81% 167 - SHORT COURSE INDIVIDUALS WOMEN 58% MEN 42% 262 - LONG COURSE INDIVIDUALS WOMEN 21% MEN 79% 40 - SHORT COURSE TEAMS ALL WOMENS TEAM 32% ALL MEN TEAM 9% MIXED TEAMS 59% 159 - LONG COURSE TEAMS ALL WOMENS TEAM 15% ALL MEN TEAM 30% MIXED TEAMS 55% |
Events on Offer
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5.5km, 11km & 21km trail runs which are set in stunning forest scenery.
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26km Mountain Bike event set in a spectacular forest and on world class trails.
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Duathlon - 26km Mountain Bike then a 11km trail run. Long course option only.
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XTERRA Short Course Individuals - 500m swim, 12km MTB and 5.5km trail run.
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XTERRA Long Course Individuals - 1km swim, 26km MTB and 11km trail run.
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Teams - Both short course and long course XTERRA events have relay teams.
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Rockshox, SRAM & Giro logo placement
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The SRAM and Giro logos will be one of the second largest in size on the website.
The SRAM arch would be able to be set-up at the event.
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Netting, signs and flags will be set up around the event area.
The Rockshox, SRAM and Giro logos will be on all sponsor EDM's. You will be able to add advertisements to these emails. Our database is 32,478.
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EXPORockshox, SRAM and Giro have the right to set-up a display at the host hotel for registration on the Friday night and also an expo booth out at the event venue for event day. You will have as much room as needed and can support existing sponsors of the event as well as bringing additional product brands along. Great opportunity for competitors to try out products.
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COMMUNITY
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Placement of the Rockshox, SRAM and Giro logos on signs, netting, websites and EDM's is very important, but for SRAM and Giro to stay ahead of its competition, Rockshox, SRAM and Giro need to inspire its community. Inspiration is the bridge between the community and you.
Inspiration is made up of emotion and emotions are fuelled by connections. Unite these connections together with an event and Rockshox, SRAM and Giro will have power. Power leads competitors to action. More action more sales for Rockshox, SRAM and Giro. The emotion associated with an outdoors event is huge. Partnering with the XTERRA Rotorua Festival gives Rockshox, SRAM and Giro the ability to form relationships with competitors. Resulting in Rockshox, SRAM and Giro being an inspirational leader making lifelong connections with consumers. |
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INVESTMENT
This sponsorship package is built around Rockshox, SRAM and Giro being one of the second largest sponsors of the XTERRA Rotorua Festival.
1 year agreement term covering the 2023 event.
Worralls to provide $3,000 in wholesale product giveaways.
First Tier to commit to setting up signage and tents for Worralls at the event.
1 year agreement term covering the 2023 event.
Worralls to provide $3,000 in wholesale product giveaways.
First Tier to commit to setting up signage and tents for Worralls at the event.
