Inspiring Adventure in the Outdoors. |
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The XTERRA BrandXTERRA is an international brand of races with more than 400 events circling the globe. Events consist of trail walks, trail runs, mountain bike races and off-road triathlon style events.
There are 30 championship off-road triathlon style events which make up the XTERRA Global Tour and XTERRA Rotorua Festival is one of them. Pros and age groupers qualify at our event for the World Championships held each October in Maui, Hawaii. |
New Zealand Events
First Tier Sports Productions are the XTERRA licence holder for New Zealand and put on the XTERRA Rotorua Festival event.
We license the XTERRA name to other event organizers (Totalsport & Barefoot Sport). They use the XTERRA brand to produce trail running and off-road triathlon events.
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THE PROPOSAL
This proposal is for Torpedo7 to be the title sponsor of the XTERRA Rotorua Festival.
XTERRA Rotorua FestivalSince its inception 18 years ago, the XTERRA Rotorua Festival has grown to become one of the best XTERRA events in the world.
Each year we offer nine events for competitors to choose from and are set in and around Rotorua’s Blue Lake and Whakarewarewa Forest. It is without question amongst the most beautiful scenery in New Zealand. Our community is made up of intelligent, affluent, decision-making people. These outdoor active consumers are very loyal and emotionally attached to brands who support XTERRA. Next Event - Saturday 10 April 2021 |
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2019 Competitor Numbers
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TOTAL COMPETITORS 1895
WOMEN 50.4% MEN 49.6%
AGES
19 & Under 15% 20 – 29 11% 30 – 39 24% 40 – 49 31% 50 – 59 15% 60+ 4% Total attendees from within the Rotorua District: 142
Total attendees from within the Bay of Plenty Region (ex Rotorua): 218 Total attendees from within New Zealand (ex Rotorua/BOP): 1498 |
# OF COMPETITORS PER EVENT AND %
241 - 5.5KM WOMEN 67% MEN 33% 314 - 11KM WOMEN 75% MEN 25% 346 - 21KM WOMEN 64% MEN 36% 131 - MOUNTAIN BIKE WOMEN 14% MEN 86% 165 - DUATHLON WOMEN 19% MEN 81% 167 - SHORT COURSE INDIVIDUALS WOMEN 58% MEN 42% 302 - LONG COURSE INDIVIDUALS WOMEN 21% MEN 79% 50 - SHORT COURSE TEAMS ALL WOMENS TEAM 32% ALL MEN TEAM 9% MIXED TEAMS 59% 179 - LONG COURSE TEAMS ALL WOMENS TEAM 15% ALL MEN TEAM 30% MIXED TEAMS 55% |
Events on Offer
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5.5km, 11km & 21km trail runs which are set in stunning forest scenery.
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26km Mountain Bike event set in a spectacular forest and on world class trails.
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Duathlon - 26km Mountain Bike then a 11km trail run. Long course option only.
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XTERRA Short Course Individuals - 500m swim, 12km MTB and 5.5km trail run.
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XTERRA Long Course Individuals - 1km swim, 26km MTB and 11km trail run.
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Teams - Both short course and long course XTERRA events have relay teams.
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Torpedo7 logo placement
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The Torpedo7 logo will be the only sponsor logo incorporated into the event logo.
The Sal's logo will be the only sponsor logo on competitor numbers.
The Sal's logo will be the only sponsor logo on competitor finishers medals.
The Torpedo7 logo and link will be the largest logo in size on the website and you will be able to add an advertisement to the homepage.
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The Sal's logo will be the largest sponsor logo on the finish line tower.
Sal's would have the right to place 50 signs and 30 flags around the event area.
The Torpedo7 logo will be at the top of all EDM's. You will be able to add advertisements to these emails. Our database is 32,478.
The Torpedo7 logo will be our social media sites and you will be able to post news, information and advertisements.
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ClubThe Torpedo7 Club members can enjoy a 20% discount on XTERRA Rotorua Festival entry fees which will help members kick things up a notch and get outdoors.
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VIP AreaA VIP area will be set-up at the event where Torpedo7 staff, key clients and supporters can enjoy a drinks, food, bag storage and a massage. Torpedo7 would have the right to 30 free event entries and 30 passes to our VIP area.
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EXPOTorpedo7 have the right to set-up a display at the host hotel for registration on the Friday night and also an expo booth out at the event venue for event day. You will have as much room as needed and can support existing sponsors of the event as well as bringing additional product brands along. Great opportunity for competitors to try out products.
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COMMUNITY
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Placement of the Sal's logo on finisher towers, medals, race numbers and in social media posts is very important, but for Sal's to stay ahead of its competition, Sal's needs to inspire its community. Inspiration is the bridge between the community and Sal's.
Inspiration is made up of emotion and emotions are fuelled by connections. Unite these connections together with an event and Sal's will have power. Power leads competitors to action. More action more sales for Sal's. The emotion associated with an outdoors event is huge. Partnering with the XTERRA Rotorua Festival gives Sal's the ability to form relationships with competitors. Resulting in Sal's being an inspirational leader making lifelong connections with consumers. |
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INVESTMENT
This sponsorship package is built around Sal's being the title sponsor of the XTERRA Rotorua Festival.
3 year agreement term covering the 2021, 2022 & 2023 events.
Sal's to pay an annually sign on fee of $25,000+GST on the below dates:
February 1st 2021 - $25,000+GST
February 1st 2022 - $25,000+GST
February 1st 2023 - $25,000+GST
$5,000 in product giveaways per year.
Sal's to commit to set-up a display at registration and an expo booth out at the Blue Lake.
Sal's to cover the cost of all Sal's specific signage.
First Tier Sports Productions to cover the cost of all event specific signage. i.e. towers, Media walls, race numbers, finisher medals...
3 year agreement term covering the 2021, 2022 & 2023 events.
Sal's to pay an annually sign on fee of $25,000+GST on the below dates:
February 1st 2021 - $25,000+GST
February 1st 2022 - $25,000+GST
February 1st 2023 - $25,000+GST
$5,000 in product giveaways per year.
Sal's to commit to set-up a display at registration and an expo booth out at the Blue Lake.
Sal's to cover the cost of all Sal's specific signage.
First Tier Sports Productions to cover the cost of all event specific signage. i.e. towers, Media walls, race numbers, finisher medals...
